Sectors and Services

Task: find five examples of professional practice (from study task two) and explain how they relate to  the creative industries.

Example 1

Which industry sector(s) has the work been produced for?
Secondary, tertiary, private

Which services does the work relate to? 
Design and fashion, advertising, wholesale and retail trade

Is it successful?
Yes, in terms of the secondary sector, the cardboard packaging is simplistic, therefore relatively cheap to produce, resulting in higher turnover. From the tertiary and private sector's perspective, the simple monochrome designs made by simple mark making with bold yet delicate hand rendered text are appealing to teenagers and young women associated with the popular Topshop brand. The distinctive packaging raises its profile alongside the desire to buy and use the product.

Example 2

Which sector has the work been produced for?
Primary, Tertiary, Public and Private sector

Which services does the work relate to?
Health and social work, hotels and restaurants, business services

Is it successful?
This image is highly successful because it communicates to a wide number of sectors raising concerns over the rising obesity epidemic in connection with the food industry. It communicates to farmers in the primary sector, where the food is harvested from, informing them of how their sources are being manipulated. It communicates to the tertiary sector, for all of the restaurants where employees are selling foods that are high in fat and other chemicals that are detrimental to our health. It communicates to the government, and companies such as the NHS who are having to spend large amounts of money treating illnesses associated with obesity, and us, the consumers, portraying the message 'you are what you eat'; with words to that effect informing us that if we eat too many bad foods, our health and wellbeing will deteriorate too as a result of that.

Example 3

Which sector has the work been produced for?
Tertiary, Quaternary 

Which services does the work relate to?
Education, Health and Social work, third party organisation

Is it successful?
The image relates to the 'Change 4 life' scheme, which encourages people to cut unhealthy habits and make positive changes to lifestyle factors concerned with diet and exercise so that overall health will improve. The image alone does not communicate everything that Change 4 life has to offer, but the brightly coloured figures shown engaging in exercise are appealing to all generations, especially the younger generation in an educational sense. The main aim is informing people how important is to have a balanced life style.

Example 4

Which sector has the work been produced for?
Tertiary, Private

Which services does the work relate to?
Advertising, wholesale and retail trade

Is it successful?
This form of cereal packaging is heavily involved with creative process, and would probably appeal to a more affluent market, being priced slightly higher than generic cereals due to the level of craft that has gone into designing and advertising the product.

Example 5

Which sector has the work been produced for?
Tertiary, Quaternary, Private

Which services does the work relate to?
Creative industries, wholesale and retail trade

Is it successful?
The product is successful in the high demand of the adult colouring book fad. It is cleverly marketed, suggesting that taking time out to colour in is extremely therapeutic and will relive stress in todays high-pressure society, simultaneously encouraging potential buyers to engage more with creativity.

Reflection

I have found this task challenging yet informative. It was sometimes difficult to distinguish how to categorise each service and sector, but it did help me gain a better understanding as to how products can benefit both consumers and employers who are associated with particular services and sectors. In terms of my own practice, this will increase my knowledge of who my target markets may be, and how I can use my creative skills and product knowledge to appeal to both larger and niche markets, communicating in the clearest and most visually engaging ways possible.