Life's a Pitch: Session Three

Before the start of the session, my group and I had a catch up as to where we are all at in terms of the brief. We had each done some research into competitors and had a think about where we are all generally up to in terms of planning, this was all re-iterated in the group session. We have decided to have a half an hour meeting once a week, and we have also set up a Facebook group to discuss progress outside of taught sessions.

Task One: Business Concept(personal)

What is your business idea?

'Visuwallise'; a creative service offering the rejuvenation of interior and exterior spaces with bespoke murals.

How did you come up with it?

We all discussed our strengths and weaknesses-played to our strengths in terms of existing skills and thought of a potential gap in the market.

What excites you about it?

Working together to visually transform spaces, meeting and working with clients and seeing my work on a large scale, potentially in public places.

What industry does it belong to?

Service/creative

What improved features/services do you provide? something new? something better?

Rather than just ordering a photographic mural from the internet, we visit the space and craft the final outcome by hand to a high standard to meet the customers needs.

What is your market- who are your potential customers?

The market is wide; people of any age wanting something more visually exciting for their home or business.

Which companies or types of companies do you think of as potential competition?

Freelancers that are well known in the area, online companies such as wall sauce.com, artists  who provide similar services  e.g. bespoke murals.com

Task Two: Business Concept (global)

This was a little harder because we had to discuss our individual thoughts within the group and agree on the most appropriate language to appeal to our market.

What is your business idea?

An illustration collective specialising in the rejuvenation of interior and exterior spaces.

Trying to stay away from the word 'mural' because it is too generic...

How did you come up with it?

Celebrating our differences to identify a gap in the market.

What excites you about it?

Freedom; the fact that we are not restricted with ideas, method and process. Also, seeing individual work on a large scale being exposed to a wide audience.

What improved features/services do you provide? something new? something better?

We aren't just a mural service- our ideas are more edgy. We can cater for a multitude of audiences. 
There isn't an active group doing it already.
We are all specialised illustrators, no job is too big or too small.

What is your market?

Established businesses, events and brands (we want to target these first) and when we are more established we can focus on expanding into a home service.

Which companies or types of companies do you think of as potential competition?

Illustration agencies, online mural companies, freelancers.



Task Three: Business Manifesto (personal)

Core business concept

Creatively rejuvenating interior and exterior spaces through illustrative processes.

Core business values

To provide a high quality, hand crafted and bespoke service to meet and satisfy the needs of our customers.

Core business goals

To visually enhance spaces that visually impact on and improve personal and public places.

Core financial goals

To be financially stable enough to produce the highest quality service possible, and pricing competitively and sensibly enough to cover our costs.

Task Four: Business Manifesto (global)

Visuwallise this, a collective specialising in rejuvenating interior and exterior spaces. A dependable, creative service providing unconventional solutions to like minded businesses, events and initiatives.


Today's conclusions

The discussions today have been extremely productive in terms of establishing what we want to offer as a business, what we stand for and who we will provide for. The statements we have written are only first drafts, yet are strong foundations which will develop over the course of the remaining time on the project in correlation with the research and knowledge that we will build.
It was sometimes challenging to bring our ideas together and agree on statements as a group, as we all have different levels of knowledge and interests surrounding our business idea. I found it most difficult to use the correct language in particular proposals, especially the manifesto as our market research is only basic at this stage. Also, the market for creative rejuvenation/mural constructing is extremely wide, and with wanting to offer bespoke services it is difficult to try and sell this as a whole to our audience as each customer will want to gain something unique and individual from us.

Productivity plan

We plan to meet weekly instead of relying on the timetabled fortnightly session, just so that we have less of a long winded time in-between each meeting allowing us to keep on the ball and current with out productivity and progress.

For next Monday, 7th December:

• Come up with five thumbnail sketches for a logo idea
• Figure out our own individual contributions to the business in terms of creative practice; which methods of illustration will we use to transform the spaces we are given; how much would this cost?
• Pick a client that we could see ourselves working for: produce a mock up of an interior space in the dimensions of 5x2
• Research the cost of renting a studio space and the units within