Life's a Pitch: Market Research

'Visuwallise' aims to 'rejuvenate spaces with diverse approaches', in other words, create bespoke murals for places and spaces.

Competitors:


Wallsauce.com 

'stunning made to measure feature wall murals'

Principle: Regular/self adhesive photographic murals to be printed to bespoke dimensions and delivered for self installation. Choose from a range of photographs, or upload your own.

Price: from £26 per square metre, delivery is free in the UK and mainland US.

Muralsyourway.com 

Principle: Murals your way have a collaboration of artists available to choose artwork from, as well asthree main customer categories:

• Home: gives you the option of material choices, also has an idea book available to help choose the best option. It also has the option to sign up to the newsletter to keep up with upcoming trends. 
• Business: As well as material choices and idea book availability there is the option to view case studies of businesses that have used murals your way to visually enhance their spaces. 
  
• Designer: giving the eligibility to sign up as a designer and order samples, save and track images, samples, projects, and orders, checkout with designer pricing, and store  designer information.

I couldn't find any information on pricing, but I imagine that it will be a similar process of cost per square meter.

Bespokemurals.com

Oxana Syntik is a freelance mural artist who has a relatively large portfolio of murals in public places, in a range of different styles such as classic, modern and childrens.

This is the most similar of the businesses that I have looked at in comparison to ours. Unfortunately the pricing information is rather vague due to time scale and skill used.

From having a look into other existing businesses that offer similar services to which Visuawallise aim to has given me an insight into processes and setups that we could potentially use, for example pricing per square meter and charging hourly rates etc.

Next steps:

In the next meeting we will finalise how much we wish to charge per square meter, but prior to that we will need to discuss the sourcing of materials and funding to buy these before any prices are fixed. Also we will need to figure out if we will need to take into consideration any premises that we may need to rent as a studio space, and things such as as logos and advertising methods too.