Life's a Pitch: Session Five

In today's session we started to think about what sort of specific information in relation to our business that we need to include in our presentations. 

Potential integral elements to include:

• Who are we? A memorable, professional photograph would be a great opening slide to the presentation. Plus, if we were competing against other businesses, the audience may forget who we are and what we look like if all of the presentations subsequently merge into one.
• What do we do? Telling the audience what we do will set a confident tone in the proposal that we are about to deliver.
• What do we stand for? Having a set of values is crucial to gain customer trust and lay a good set of morals within the business itself, which will enable the members to work efficiently and as part of a team.
• Aims and objectives? It will set a good impression to the audience if we set ourselves targets to work towards, and knowing the steps which we need to take to reach success shows that we are level headed and enthusiastic about the future of the business.
• Business roles? Important to show our individual input, and the sharing out of responsibilities.
• What skills and services do we have to offer? This is where we sell our trade, why are WE the best people to come to for the service we offer.
• Target market and promotion? Distinguishing who our target market is will help us to define the product to meet the customers needs. With our business Visuwallise, we have a large target market as we would like to apply our wall space rejuvenation service. Therefore we need to use the appropriate language and tone of voice to approach a large range of ages.
• Promotion strategy? Having a strategy in place is essential for the function of day-to-day tasks in the business. Also what TYPES of promotion will be important, especially as we are promoting to such a large target market.

More specific and intricate elements to include, and tips:

• Working hours: the creative industry is a 24 hour process, especially when dealing with clients on a global basis.
• Hourly rates 
• How we plan to break even
• Don't put too much type on the manifesto or the audience will become overwhelmed and distracted.
• Who is your competition and how will you compete?
• What are your costs, charges and financial considerations?
• How will you structure your studio?

Group ideas for presentation:

We couldn't make any proper final decisions today as one of our team members was off sick, but we did have a few potential ideas for our presentation, for example producing a live drawing to demonstrate the scale in which we work in, or a sped up time lapsed video showing what we are capable of. Also, we established that it would be important to include a professional group photograph as well as mock up examples of our work as we came to the conclusion that visual elements would be more enticing and interesting for the audience, whilst simultaneously setting a memorable impression.

Productivity plan:

• Meet on Thursday as a group to discuss ideas with Tom who was absent for today's session, also plan the slides for the presentation
• Next Tuesday: Meet up and prepare the presentation slides, write a script and practice our pitch
• In the mean time (between now and next Tuesday), prepare my mock ups for the presentation