(Here we all are plotting away)
Topics we discussed today:
Logo design: We decided that Tom's logo was the strongest, with the typeface being angled to look like a three dimensional wall. We were yet to decide whether it would be white on black or vice versa, as in some of the previous presentations that we viewed looked a little stark with black text on a white background.
As well as a logo, we wanted to come up with a presentation concept that was strong and memorable. George suggested that we present previews of our images within triangles, as a metaphor to present the way we operate within Visuwallise; the three artists (points of a triangle) working together with Tom to rejuvenate wall spaces.
Finalising roles: In a realistic business set up, we would need a leader to oversee our projects and take care of the managerial and co-ordination responsibilities. As Tom is already the team leader, we decided that he would be most suited to this role, with George, Amber and I working as the practicing artists for Visuwallise.
Finances: We worked out that we would need a start up loan of £10,000 to cover the costs of materials and a deposit for a studio, rent etc. We didn't go into too much depth with the finances, as we wanted to ensure that we had a really strong business concept, which is the most important aspect.
Presentation Features: It was proposed that we demonstrate a live drawing within our ten minute pitch by using a smart phone projector , however this may not work as it requires a very high level of darkness to be successful. Failing that, George has offered to produce a live drawing on one of the whiteboards in the board room, just to give the audience a vague idea of what we are capable of as practitioners.
As for the actual slide show, we proposed a skeleton frame with subheadings to be filled within the upcoming week of information and images to pitch to the audience, informing them about Visuwallise.
The structure is as followed:
- Visuwallise Logo
- Manifesto, USP
- Who we are
- Our individual practices, mock ups
- Who our competitors are
- Costs
- Conclusion
Photographs: I took head shots of everyone individually, to potentially be placed within the triangle templates. It was best that we had individual photos rather than a group photo to show how we individually contribute to the business, as well as showing little attributes of our characters.
As well as photographs, I set up a link to the framework of the presentation on google slides, so that we can all contribute to the production and making of it.
At the end of todays session we compiled a to do list by Friday :
- Send all images to Tom to mock up
- Produce mock ups for social media campaign
- Further research the target market in more detail
- Contribute towards the presentation
- Research bank loans
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