Tuesday, 26 January 2016

Colours May Vary: Marketing Team

For our upcoming exhibition entitled Off the Page at Colours May Vary, I have signed up to be part of the marketing team.

Responsibilities include:

  • Event promotion
  • Producing and distributing posters/fliers 
  • Inviting professionals
  • Taking photographs
  • Updating via social media
Team Members/Roles
  • Jazz and Chay - Team Leaders
  • Molly and Amber - Social Media
  • Olive- Poster Design 
  • Joe and I - Photo Team
FIRST MEETING 20.01.16

In the first meeting, we established what needs to be done in the time between now and the launch of the exhibition:
  • Make a Facebook group
  • Come up with roughs for poster designs
  • Devise a list of professionals to invite 
  • Research where we can print the posters
  • Think of businesses that would advertise our posters
SECOND MEETING 26.01.16

The second meeting was a lot more productive with procedures beginning to take place and shape. We have made a Facebook group so that we can communicate all together and discuss ideas and meeting times.








































Here are some really quick roughs I came up with for the poster design (emphasis on  really rough). But I look back now and realise that they are very cliche, and they surprisingly weren't chosen for the final design...

We came up with a solid list of where we can display our posters and fliers:
  • Cafe 164
  • Belgrave
  • The Wardrobe
  • Leeds University Union
  • Smoothie Company
  • Village Books
  • Fred Aldous
  • Lanes
  • Corn Exchange
  • LCA reception
  • Munro House Reception
After discussing with Fred, we have chosen to print 25 A3 posters and 150 A6 fliers, which will cost a total of £22.00. 
The poster must include:
  • LCA logo
  • CMV logo
  • 'BA(hons)Illustration
I have also arranged a meeting with Andrew Craske, head of marketing, so that he can send around an email throughout the college to invite students and members of staff to the exhibition.




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