It was a documentary about the UK DIY Graphic scene in the 21st Century, particularly about the influence of the digital age on supposedly what is seen to be a traditional hand rendered based trade. It featured interviews with well-known Graphic Artists and Illustrators such as Hattie Stewart, Jon Burgerman, Helen Musselwhite and more, whom all answered questions such touching on the topics of what inspired their creativity/what was their first piece of artwork that they remember, their opinions on the internet and how they feel the digital age has influenced their practice.
For me it really enforced the beauty and originality of work produced with no digital aid, and how these things should really be appreciated and more highly valued because they are unique and not just a 'copy'. When I say copy, I mean that it can be so easy to slip into the habit of solely using digital methods to produce work, that it could be easy to find it difficult to differentiate between different practitioners tone of voice.
Another important point within the documentary was whether each practitioner thought the internet was a good or bad thing in terms of productivity and opportunity. The good points existed in terms of how easy communication and networking has become, and the opportunities that they can provide. However there were many bad points, including distraction of social media, mainstreaming of websites (how do you differentiate from another illustrator?) and most importantly self doubt combined with comparison of other practitioners, something I very easily fall into the trap of.
In conclusion, Made You Look shares an extremely important message to all creatives emphasising the value of stripping back and making artwork from a non-distracted/pressurised mindset with analog methods, and how refreshing it can be to make things inspired by the real world.
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