Last minute preparations
We had a few practice runs this morning before the presentation, and we added a few extra parts to our script to make it more entertaining and 'tongue and cheek', but still on a professional level. We did about six practice runs, but in the initial ones we struggled to get the time above four minutes! This was slightly worrying, but we may have been speaking more quickly due to being nervous.
How did it go?
The presentation was a complete success, we somehow miraculously managed to bump it up to ten minutes AND entertain the audience at the same time! We all showed a great level of enthusiasm about the potential for Visuwallise which really impressed the tutors and the audience. Personally I felt that Tom and Amber were the most confident at presenting, Amber has such good presentation skills and added so much humour to the pitch, whereas George and I were slightly more reserved. Personally I think this was because I haven't had any practice at presenting since last May so came across as being a little rusty. Overall, I think we delivered the concept of Visuwallise very accurately, professionally showing a lot of personality and individual enthusiasm.
Feedback
We had both positive and negative comments in our feedback, the most negative being the method and percentages of payment, with a lot of people seeing it as unfair that Tom was paid more as CEO than us artists. This does make sense. The initial reason we decided that Tom gets 40% is because that is generally how self employed businesses operate in terms of percentages, however in hindsight, it does seem a little unfair that Tom will be earning more in say admin fees for example than us labourers would after spending weeks and potentially months putting together large scale designs as well as crafting them by hand. So reflectively, it probably would have worked better if we were to receive an equal amount of 25% each.
Another slightly negative comment was that some members of the audience said that we had misused the term 'collective', with the same situation as Tom earning more than George, Amber and I. A collective is an organisation where everyone puts in an equal contribution and is paid equally too.
However, we did receive some positive feedback that included having a confident front, enthusiastic approach and not limiting ourselves with our ambitions. People said that the idea also had a lot of scope, and there was a gap in the market for this kind of business to enter and flourish in.
Evaluation
I am so proud of what we have achieved as a group, especially as we all have different interests and characteristics, it was a great idea to play this to our strengths. We were very organised and driven to deliver a presentation that really connected with the audience, as well as keeping success in mind and considering who our target market was and how we were going to promote our service. The whole thing felt very realistic and has given me, and all of us an insight into the methods and processes required to set up a creative collaborative business, which is always a possibility for the future. On a personal level, I have discovered an area of interest that I am beginning to become really passionate about. Illustration in the context of educating and healing is something that I wish to further explore in future projects, and can see myself becoming involved with creative organisations in the profession of care a few years down the line.
It has been a great opportunity to collaborate with George, Amber and Tom and work together and individually to create 'Visuwallise', and we will each take away valuable lessons learned from this experience.
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