Today I had the chance to attend a symposium held at college about sustainable practice. The whole day was extremely interesting and informative about the steps I want to take in my creative career, and how myself and thousands of other creatives can contribute to developing a sustainable future on a global scale. Admittedly, I wasn't really aware of sustainability before today, and had no idea how quickly our planet is deteriorating, which is so worrying and upsetting.
I was fascinated by the talk from Steve Connor who is the head of ethical advertising company Creative Concern, who were 'born out of the belief that communications can change the world. I really admired what their values and what they care about; things that actually matter as opposed to feeding consumer culture.
I have written a more lengthy and detailed post about today on my COP blog, but in conclusion I have reconsidered my purpose and responsibility as a creative in terms of being mindfully sustainable within my own practice and how I can contribute my ideas and collaborate with others to make the planet a better place to live. Maybe this is my calling, illustrate and be a creative thinker for ethical causes? Who knows, but it something to think about!
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