AOI Lecture

The lecture today with the lovely Lou Bones was pretty much exactly the same as last year, but this time I obviously paid more attention to the important parts that were less important this time last year.

The points in bold are ones that I need to act upon asap

Websites

• I NEED ONE NOW
• Best way to showcase my work in a professional way
• Put everything important on the home page
• Get a domain from godaddy.com or iwantmyname.com

Blog

• If you want to have blog, DO IT WELL. 
• Keep it up to date regularly and be committed
• Don't emulate others work

Personal Projects

• These are so important, they make you different from everyone else and are fantastic to keep you interested and engaged with your practice, as commercial illustration can lead astray at times
• If you do work that you're passionate about then you will get work

Social Media

• Separate from personal life
• Follow art directors
• Use instagram to my advantage, it is amazing! 

Personal Connection

• This is great, but use wisely
• Personal mailers are cool to ask if my work would fit
• It is easy to ignore things in the post, so follow up with an email
• Find out the persons name and for gods sake spell it right!
• Don't blanket bomb
• RESEARCH, find suitable ones and send samples of work

So everything else is pretty much the same as last year. I just need to focus on the things in bold above, and of course join the AOI! I aim to do this by May.